Hollanders not at Fespa 2010 Exhibition

Last year, Hollanders Printing Systems (HPS) showed its colors at Fespa Digital '09 Amsterdam. During the show, HPS launched 3 new products: the all new ColorBooster XL with flexible Seiko print head configuration, the infra-red ColorFix XL and a dedicated ColorBooster carpet printer. Also on display were the ColorWash roll-to-roll washing machine and ColorEdge textile cutter.

The entire stand was decorated with textile print application examples, such as flags, banners, carpets, cushions, back-lit panels, lamp shades and more. The stand-girls were wearing promotional poly-satin dresses and visitors were all impressed by the design of the stand.

This year, HPS will take a different approach: they will not be at any show as an exhibitor. Instead, they will run a permanent exhibition at the HPS Demo Center in Eindhoven, the Netherlands.

The HPS Demo Center – Dedicated Customer Approach

“At each exhibition we speak with the people we know, and even then only for a very short time per visitor. Companies that are seriously looking for a 'real' solution, know us already and they rather come to Eindhoven for a personal meeting where all details can be discussed, instead of looking at mere marketing efforts at a show. ‘Being with HPS, experiencing what the equipment does, makes the difference’: when asked, our customers all indicate to value our personal approach more than a courtesy visit to an exhibition.”

“Therefore, we have invested in a permanent demo facility in Eindhoven where we can demonstrate the entire range of equipment, similarly as the customer would work in reality, running real production and showing actual applications. We don't just sell a printer, we provide a dedicated, integrated platform and we advise with in-depth explanation. A traditional exhibition doesn't allow us to do that. The permanent exhibition in the HPS Demo Center is much more effective and is much more practical. It allows us to explain and show what textile printing is all about, with hands-on demo runs, using customer specific files and media.”

“So, instead of spending an insane amount of time and money on a show, we chose to spend it on our demo facility and to inviting people over. Instead of having having all staff concentrate on running a show, we chose to spend it on dedicated time for customers. More importantly, instead of increasing waste of resources, we chose to limit our impact on the environment.”

Show your Colors

HPS continues its ‘Show your Colors’ initiative, where prospective customers can send in their artwork or special colors and have it printed to show color gamut and output quality. The goal of inviting people to come visit the HPS Demo Center, is to be at the machine while dedicated prints are being produced.

Companies that are interested to visit HPS or get involved with the Show your Colors initiative, can contact the HPS sales department via ‘ This e-mail address is being protected from spam bots, you need JavaScript enabled to view it ’, or apply via the online contact form at ‘www.hollanders-ps.nl’.

The Dutch Approach of Hollanders Printing Systems

HPS is different. And HPS is textile. These two short phrases indicate how HPS operates: contrary to most manufacturers in this market, HPS has started not as a printer manufacturer, but as a developer of textile print solutions. Every development cycle at HPS starts with exploring the requirements of a process and finding the right components to build an industrial product. And every development is with the textile requirements in mind.

In what HPS does, it is unique. When working with textile and when the highest quality is to be combined with lowest cost of operation, there is only one way to control the entire process: it's to understand every little detail of the entire production flow; from printing and fixing to washing and cutting. And this is very different than using an existing printer and converting it into something that might also be able to print on textile.

For years, HPS has worked with an ROI method based on true figures, not the marketing information you may get from other manufacturers. At the end of the year, customers must be able to confirm that the economic model presented by HPS is right: lowest cost per square meter at the highest possible quality.

Ever since the founding of the company, HPS has minded the environment. The USP's of HPS equipment have always included least amount of resource waste, whether it be media, ink, electricity or water. HPS offers water based inks and its systems allow for the least amount of misprints. With HPS, economy and ecology go hand in hand.