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Fespa visitors unanimous: Hollanders stand, best looking stand |
May 2009. Eindhoven, The Netherlands.
Ref: PR/HPS/0905-014.
At Fespa Digital Amsterdam (May 12-14), visitors were all impressed by the visual design of the Hollanders stand. Not only the application examples on display at the stand were mentioned as most attractive, but the stand girls in their satin dresses made a big impact. As a result, more visitors than ever came to the HPS stand to witness the launch of three new products: the 3,2mtr ColorBooster XL with SII heads, the 3.2mtr ColorFix XL and the ColoBooster 230MP carpet printer.
Literally every visitor congratulated HPS with its design of the stand, the design of the latest ColorBooster and ColorFix models and the fabulous application examples. HPS ran the 'show your colors' theme: visitors were asked about their color output and whether they could achieve the same result. In particular the 3x22mtr banner that was printed overnight in one stretch and showed no banding, no nozzle failure and had a perfect spotcolor match was mentioned as a job 9 out of 10 companies wouldn't even think of doing.
The Berger Lightex material in Matrix frame LED panels served a good purpose as they were used as benches with beautiful cushions; the Bob Mats polyester carpet was once more voted best promotional innovation; G+O Friedrich again delivered its high quality flag and banner material for stand decoration; 3P canvas was used as example of framed advertisement material. Sample packs with Friedrich, Berger, Brook, and 3P fabric included examples of backlit, canvas, satin, blackout, flag, decor, voile, speaker cover, taft and other material.
Not only the design was a success: HPS has sold several machines during the show hours. Customers have ordered the ColorWash roll-to-roll washing machine, sets of ColorBooster XL and ColorFix XL as well as single ColorBooster XL printers. In nearly all cases, customers explained that the economy behind the production process made the difference in the purchase decision. The sales model, where the cost price per square meter is the lowest and the quality of the output is the highest, wins it from the relatively high initial purchase price.
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